Our Partners
Closing the Knowledge-to-Action Gap: How Cerebria Brain Is Shaping the Future of Medical Learning, Marketing, and Field Readiness
Cerebria.ai is an innovative medical artificial intelligence company transforming how pharmaceutical and healthcare organisations unlock, use, and scale knowledge across the enterprise. Built on the insight that critical expertise is often trapped within vast volumes of underutilised medical content, Cerebria converts existing materials – including clinical data, training assets, and scientific resources – into dynamic, interactive intelligence.
At the core of its offering is Cerebria Brain, an AI‑native, medical‑grade large language model platform that enables users to “ask” their organisation’s content and receive instant, context‑rich answers in over 100 languages. This capability transforms passive information into active engagement, supporting faster learning, improved retention, and more effective omnichannel communication across global teams.
Designed to meet the regulatory and scientific demands of the life sciences sector, Cerebria integrates seamlessly into existing systems, enabling scalable, personalised learning and knowledge delivery. Its advanced machine learning capabilities also support predictive insights, helping organisations enhance decision‑making, improve field readiness, and drive better patient and commercial outcomes.
Cerebria.ai’s mission is to accelerate knowledge transfer and empower organisations with intelligent, adaptive tools that elevate performance in an increasingly complex, data‑driven healthcare landscape.
Shaman is the leading no-code, do-it-yourself content authoring platform for Veeva Commercial Cloud, purpose-built for life sciences. Trusted by more than 3,000 marketing and medical content professionals across organisations including AstraZeneca, GSK, Novartis, Takeda, and Chiesi, Shaman enables teams to create, localise, reuse, and activate compliant multichannel content—from interactive CLM presentations and approved emails to landing pages and modular content—without design or coding skills.
Headquartered in Haarlem, the Netherlands, with employees in more than ten countries, Shaman is a certified Veeva Silver Product Partner and a recognised Veeva Content and AI Partner. The platform integrates natively with Veeva Vault PromoMats, keeping it as the single source of truth and ensuring compliance by design across every channel and market.
AI sits at the heart of Shaman’s approach to content excellence—embedded directly into authoring workflows to support teams rather than replace human judgment. Capabilities include MLR pre-checks, AI-assisted content comparison, intelligent reference checks, and AI-supported translation for global-to-local adaptation. Shaman’s next-generation solution, Aurora, brings together a team of specialised AI agents that co-create compliant, personalised emails through chat—turning campaign briefs into on-brand, MLR-ready drafts in minutes, with fewer review iterations and greater confidence from first submission.
The result is measurable impact at scale: customers report up to 80% reductions in time-to-market, significantly lower agency dependency, and stronger local adoption—bridging the gap between global strategy and local execution while keeping every asset compliant. More than a platform, Shaman is a strategic partner helping life sciences organisations transform how content is produced, governed, and brought to market.