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Master AI Marketing, Drive HCP Engagement, Transform Content Strategies & Fuel Long-Term Commercial Growth With:

Measurable, Engaging & Value-Adding AI-Optimised
Pharma Marketing Strategies

A One-Day, Industry-Led Conference & Networking Exhibition, Grand Connaught Rooms, London, 30th September 2026

08.30 Registration & Informal Networking

OPENING REMARKS

09.00 GIC Welcome & Morning Chair’s Opening Remarks

AI OPTIMISED CONTENT CREATION

PANEL Q&A

09.10 Harness AI Tools To Power Transformative Content That Remains Compliant, Personalised & Continues To Drive Measurable Results

  • AI has the potential to revolutionise content creation and production workflows, but how can it be most effectively leveraged to create truly transformative content?
  • What role does AI play in the governance of content and how can pharma marketeers stay compliant when integrating AI solutions?
  • Unite global and local teams to attain personalised, compliant, and culturally relevant content that delivers measurable engagement results and guarantees ROI for marketing teams
  • What’s next? What content trends are on the horizon for 2027 and how can pharma marketeers realistically integrate these within an AI landscape to continuously engage customers?

Pablo Regueras Escudero, Commercial Lead Oncology Precision Medicine, Astellas Pharma US

Lyly Fong, Head of Digital Consumer Experience Content Strategy & Digital Accessibility, Sanofi

Lin Lei, Senior Director, Head of HCP Multichannel Engagement, Danone

AGENTIC AI ASSURANCE

09.40 Validate Agentic AI Implementation: Establish Performance Metrics, Streamline Workflows, Personalise HCP Engagement & Amplify Human Expertise To Drive Measurable Marketing Impact

  • Authenticating agentic AI implementation: establish effective performance metrics to monitor the success and quality of agentic AI usage and output in marketing strategies
  • Customer journey orchestration, automated content generation, and personalised HCP engagement… deep-dive into critical agentic AI use-cases and study the impact on the bottom-line
  • Agentic AI as an assistant not a replacement: explore how agents can enhance, and not replace, a pharma marketeers’ role, preserving the emotional intelligence and nuance that only humans can provide

Akeem Ayilara, AI Assurance Lead, AstraZeneca