Ipsen Astellas Pharma US Sanofi Almirall AstraZeneca Gilead Sciences Nordic Pharma Takeda GSK ViiV Healthcare Opella Prescription Medicines Code of Practice Authority Novartis Novo Nordisk Roche AbbVie CSL Fidia Pharma Smith+Nephew

08.30 Registration & Informal Networking

OPENING REMARKS

09.00 GIC Welcome & Morning Chair’s Opening Remarks

Astrid Madimba, Senior Customer Engagement Manager (UK&I), Ipsen

AI OPTIMISED CONTENT CREATION

PANEL Q&A

09.10 Harness AI Tools To Power Transformative Content That Remains Compliant, Personalised & Continues To Drive Measurable Results

  • AI has the potential to revolutionise content creation and production workflows, but how can it be most effectively leveraged to create truly transformative content?
  • What role does AI play in the governance of content and how can pharma marketeers stay compliant when integrating AI solutions?
  • Unite global and local teams to attain personalised, compliant, and culturally relevant content that delivers measurable engagement results and guarantees ROI for marketing teams
  • What’s next? What content trends are on the horizon for 2027 and how can pharma marketeers realistically integrate these within an AI landscape to continuously engage customers?

Lyly Fong, Head of Digital Consumer Experience Content Strategy & Digital Accessibility, Sanofi

Akeem Ayilara, AI Assurance Lead, AstraZeneca

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