A One-Day, Industry-Led Conference & Networking Exhibition, Hallam Conference Centre, London, 30th September 2026
08.30 Registration & Informal Networking
OPENING REMARKS
09.00 GIC Welcome & Morning Chair’s Opening Remarks
Astrid Madimba, Senior Customer Engagement Manager (UK&I), Ipsen
AI OPTIMISED CONTENT CREATION
PANEL Q&A
09.10 Harness AI Tools To Power Transformative Content That Remains Compliant, Personalised & Continues To Drive Measurable Results
- AI has the potential to revolutionise content creation and production workflows, but how can it be most effectively leveraged to create truly transformative content?
- What role does AI play in the governance of content and how can pharma marketeers stay compliant when integrating AI solutions?
- Unite global and local teams to attain personalised, compliant, and culturally relevant content that delivers measurable engagement results and guarantees ROI for marketing teams
- What’s next? What content trends are on the horizon for 2027 and how can pharma marketeers realistically integrate these within an AI landscape to continuously engage customers?
Pablo Regueras Escudero, Commercial Lead Oncology Precision Medicine, Astellas Pharma US
Lyly Fong, Head of Digital Consumer Experience Content Strategy & Digital Accessibility, Sanofi
Akeem Ayilara, AI Assurance Lead, AstraZeneca