A One-Day, Industry-Led Conference & Networking Exhibition, Hallam Conference Centre, London, 30th September 2026
08.30 Registration & Informal Networking
OPENING REMARKS
09.00 GIC Welcome & Morning Chair’s Opening Remarks
Astrid Madimba, Senior Customer Engagement Manager (UK&I), Ipsen
AI OPTIMISED CONTENT CREATION
PANEL Q&A
09.10 Harness AI Tools To Power Transformative Content That Remains Compliant, Personalised & Continues To Drive Measurable Results
- AI has the potential to revolutionise content creation and production workflows, but how can it be most effectively leveraged to create truly transformative content?
- What role does AI play in the governance of content and how can pharma marketeers stay compliant when integrating AI solutions?
- Unite global and local teams to attain personalised, compliant, and culturally relevant content that delivers measurable engagement results and guarantees ROI for marketing teams
- What’s next? What content trends are on the horizon for 2027 and how can pharma marketeers realistically integrate these within an AI landscape to continuously engage customers?
Pablo Regueras Escudero, Commercial Lead Oncology Precision Medicine, Astellas Pharma US
Lyly Fong, Head of Digital Consumer Experience Content Strategy & Digital Accessibility, Sanofi
Lin Lei, Senior Director, Head of HCP Multichannel Engagement, Danone
AGENTIC AI ASSURANCE
09.40 Validate Agentic AI Implementation: Establish Performance Metrics, Streamline Workflows, Personalise HCP Engagement & Amplify Human Expertise To Drive Measurable Marketing Impact
- Authenticating agentic AI implementation: establish effective performance metrics to monitor the success and quality of agentic AI usage and output in marketing strategies
- Customer journey orchestration, automated content generation, and personalised HCP engagement… deep-dive into critical agentic AI use-cases and study the impact on the bottom-line
- Agentic AI as an assistant not a replacement: explore how agents can enhance, and not replace, a pharma marketeers’ role, preserving the emotional intelligence and nuance that only humans can provide
Akeem Ayilara, AI Assurance Lead, AstraZeneca
10.00 Bonus Session; Reserved For Exclusive Conference Partner
10.30 Morning Refreshment Break With Informal Networking
MARKETING THAT DELIVERS SEAMLESS HCP ENGAGEMENT
DOUBLE PERSPECTIVE
11.00 Strengthen HCP Connections & Unlock Engagement With AI-Driven Strategies That Genuinely Listen To & Directly Address Their Most Critical Needs & Preferences
- Channel preference, content engagement, and intent signals… what role does AI play in understanding how HCP’s want to be engaged with and how can this be exploited to nurture more effective communication and drive conversions
- Demystify AI! With some HCPs hesitant to adopt AI technologies, focus on demystifying the tools and overcoming scepticism by highlighting clear, quick-win benefits
- How should we deliver value-adding, AI-assisted content that captures the attention of HCPs and fosters trust and long-term partnerships?
- How can AI optimise workflows to ease pressure on HCPs and free up time for high-priority clinical tasks?
11.00 Perspective One:
Phoebos Stergiou, Head of Omnichannel Customer Engagement, Gilead Sciences
11.20 Perspective Two:
Susana Bento, Global Marketing & Launch Excellence Director , Nordic Pharma
AI-POWERED BUSINESS PROCESS TRANSFORMATION
11.40 Unlock AI For Pharma Marketing Teams: Automate Content Workflows, Accelerate Approvals & Deliver Compliant & Measurable Results
- How AI can reduce bottlenecks, fast-track approval and strategically automate content creation for faster market deployment and next-level engagement results
- Empower pharma marketeers through cross-functional collaboration with AI and tech teams: demystify AI and reduce reliance on technical experts for everyday use cases
- Break down what AI can realistically do in the day-to-day experiences of pharma marketeers and move beyond hype and inflated expectations
Dr Eve Huber, Director Strategy & Marketing Lead Neuroscience, Global Portfolio Division (GPD), Takeda
CASE STUDY: INSIDE THE AI CREATIVE LAB: HOW WE ENGINEERED SYNTHETIC CUSTOMER PANELS FOR RAPID MESSAGE TESTING
12.00
- How we created “synthetic customer panels” using GenAI to rapidly test creative concepts and message territories.
- What AI got right — speed, breadth, pattern-spotting — and where it struggled, especially with emotional nuance.
- A practical, compliant workflow that blends AI outputs with human strategic judgement to accelerate campaign development.
- The biggest surprises and challenges from real-world experimentation, including prompts, cultural variation, and quality control.
- Clear takeaways for marketers on using GenAI to strengthen creative strategy without compromising empathy, insight, or rigour.
Matt Mortimer-Ryan, Direct-To-Consumer Marketing Manager, GSK
12.20 Bonus Session; Reserved For Exclusive Conference Partner
12.50 Lunch & Informal Networking For Speakers, Delegates & Partners
13.20 Peer-To-Peer Discussion Groups
A) Human Vs AI
Laurent Hirsch, Digital & Marketing Lead At Global Health Unit, Sanofi
B) Data Governance & Critical Enablers For AI Readiness
David Brown, Senior Director, Global Head of Data, Analytics & AI, ViiV Healthcare
13.50 Afternoon Chair’s Opening Remarks
CRITICAL AI LITERACY & UPSKILLING
14.00 Create Comprehensive AI Upskilling Strategies: Integrate Ethics, Preserve Human Judgement & Drive Measurable Impact Through Value-Adding AI Adoption
- Embed responsible AI into everyday practices: integrate ethical principles, drive training and reviews, and make ethical values central to AI usage in pharma marketing
- Human Vs Machine: ensure that human judgement, values, and tone remain integral to AI usage as AI generated content becomes more advanced
- Practical advice: what’s one way in which digital teams can integrate AI into their day-to-day strategies today to improve efficiencies or results?
- Differentiate true AI adoption from surface-level activity: showcase use cases where AI and automation deliver measurable outcomes across marketing and digital functions
Jordi Escayola, Global Head of Advanced Analytics & AI, Opella
NAVIGATING AI REGULATORY COMPLIANCE: DO’S & DON’TS
PANEL Q&A
14.20 Responsible AI Implementation: Stay Ahead Of The Latest Regulations, Drive Appropriate & Compliant AI Usage That Highlights Ethical Practices & Maximises AI’s Value In Marketing
- With the EU AI Act firmly established, unpack how pharma marketeers are navigating AI usage and understand what could be next in the regulatory pipeline and how to best prepare in an ever-evolving regulatory environment
- How can gold-standard collaboration between marketing and compliance teams be achieved to maximise AI assisted campaigns with watertight compliance that mitigates risks to reputation?
- Develop rigorous and compliant data management strategies to guarantee data privacy and GDPR regulations are maintained during automated processes
- Ensure AI works for you, not against you: navigate compliance pitfalls with confidence and maximise financial value
Owen Robinson, Director, Prescription Medicines Code of Practice Authority
Neel Edeling, Global Implementation Lead, HCP Engage, Opella
Amanda King, Head Data Privacy, Digital & AI, UK, Ireland & Nordics, Novartis
FROM DATA TO ACTION: DATA-DRIVEN AI ADVANCEMENTS
14.50 Turn Responsible Data Usage Into Insight-Driven Action: Optimise AI Models, Connect Customer Touchpoints & Deliver Measurable Marketing & Wider-Business Impact
- AI is nothing without data! Identify how AI can transform vast datasets into insights that fuel business objectives and deliver critical ROI
- AI models and user data- avoiding skewed data sets and longitudinal data gaps: how to navigate customer data usage and ensure that AI tools have the right data to deliver the right outcomes
- Deliver seamless digital experiences: leverage AI to transform siloed customer data snapshots into connected customer touchpoints to drive personalisation and audience engagement
Guillaume Carbonneau, Vice President Operational Data Insights, Novo Nordisk
15.10 Afternoon Refreshment Break With Informal Networking
AI-POWERED OMNI-CHANNEL EXCELLENCE
PANEL Q&A
15.40 Revitalise Omni-Channel Strategies: Personalise Customer Experiences & Drive Measurable HCP Engagement By Optimising Agentic AI
- How can AI be embedded into omnichannel strategies to deliver the ideal next-best-action for customers and deliver what they are looking for at every key touchpoint?
- Master the execution of AI across channels to deliver personalised communications that build rapport and foster long-lasting relationships with HCP’s
- The right message at the right time! What content are consumers engaging with and on which channels? Leverage AI in key engagement metrics to drive seamless, multi-channel engagement
- Measure the true value of AI and omni-channel: showcase programme impact on business outcomes and bottom-line results
Florent Hassen, Global Commercial Data Science & Artificial Intelligence Lead, Roche
Mª Nieves Alvarado Avila, Lead, Marketing Excellence, Global Capabilities, Learning & Development, Astellas Pharma
Dave Yates, Global Director: Field Experience & AI Solutions, GSK
Sihame Bahri, Global Omnichannel Engagement Lead, CSL
Kevin Rukundo, Oncology Customer Experience Manager, GSK
Andrea Venturino, Global Customer Engagement Manager, Fidia Pharma
Guilherme Duarte, Senior Global Data Management & AI Lead, Novo Nordisk
CRITICAL MEASUREMENT, METRICS & ROI
DOUBLE PERSPECTIVE
16.10 Showcase Real ROI, Business Value & Customer Engagement From AI Optimised Strategies With Refreshed Measurement & Metrics
- From vanity to value! Process optimisation, HCP engagement, and marketing growth…tie AI investments to measurable field performance outcomes to drive ROI and prove value
- Move beyond traditional web analytics and NPS… harness innovative and insightful methods of tracking customer sentiment to truly demonstrate AI’s impact on engagement
- Omnichannel is now the industry standard, but how can organisations effectively measure AI’s role in these strategies to shape future strategy, and continually demonstrate value to senior leadership?
16.10 Perspective One:
Özlem Önal Baran, International Brand Lead, AbbVie
16.30 Perspective Two:
Ethel Cheung, Global Digital Marketing Campaign Manager, Smith+Nephew
16.50 Afternoon Chair’s Closing Remarks & Official Close of Conference